The Effects Of Online Customer Reviews And Customer Experiences On Reuse Intention Of Mobile Food Ordering Application (MFOA)
نویسندگان
چکیده
This research was conducted in response to the gap between some previous by Auliya (2019), which stated that online customer reviews did not have significant effects on reuse intention. Meanwhile, Alalwan (2020) Hariguna & Ruangkanjanases found different results; namely, had a effect Therefore, this objective determine of and experiences intention through satisfaction. The population consisted Mobile Food Ordering Application (MFOA) users Central Java with total sample 251 respondents. used random sampling technique. Furthermore, data analysis Smart PLS 3.0 application. results reported positive Besides, reviews, experience, satisfaction There were two points related indirect relationship research; both review experience
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ژورنال
عنوان ژورنال: Relevance
سال: 2022
ISSN: ['2615-6385', '2615-8590']
DOI: https://doi.org/10.22515/relevance.v4i2.4418